Starbucks’ Stock Performance Falters Amid Turnaround Efforts
Starbucks (SBUX -0.27%), the global coffee giant with over 41,000 stores worldwide, has delivered lackluster returns for investors over the past three years. A $10,000 investment in August 2021 WOULD now be worth just $11,060—a meager 10.6% total return that trails the S&P 500's 58.2% gain during the same period.
The company's shares remain 30% below their July 2021 peak as management struggles to reverse six consecutive quarters of declining same-store sales. While Starbucks maintains dominant market positioning, its current 1.8% price appreciation (excluding dividends) reflects waning investor confidence in the turnaround strategy.